La Familia: Ulta Beauty

Ulta is an American chain of beauty stores. I was commissioned to create an illustration that highlighted the beauty in my Latinx culture. Additionally, I wrote an accompanying caption telling the Ulta audience about my work, myself, and my heritage. This work was shared on their social media channels with an audience of over 6.7 million followers.

From the client: Alexandria this is beautiful!!! The colors are also almost perfectly on brand haha. Love love love this and the inspiration behind it. I think this will really resonate with people as we head into holiday season soon! I think people miss having times like this with all of your family around enjoying each other and some good food!